Case:

Viewers didn’t believe that the Febreze Breathe Happy commercials were completely real, with real people and real reactions.

The idea:

To prove the skeptics wrong, Febreze, together with Grey New York, put up a live commercial in the shape of a smelly seafood shipping container right in the middle of NYC. .

The result:

The live experiment proved to the skeptics and New Yorkers alike that Febreze really works.

Created by Grey New York.

Source: theinspiration.com

Published in Media Arts by George Levitikos.