The new campaign for VH1’s Palladia takes inspiration from the elements. The campaign consists of videos in which metal, water, and fire, become visual representations of the musical score. “Metal” begins with the Palladia logo, a butterfly, dissolving into liquid metal, causing a chain reaction in the ocean below. As the metallic sea pulses and pauses in sync with the music, it seems as though the film provides the unique experience of watching the music itself move.

Curator:George Levitikos, Content Editor : Sophia Nass