Craft of Movement

The ‘Craft of Movement’ film was designed by Tokyo’s revered NAM collective (N-A-M.org), which brings to life a series of hyper-real urban environments where humans, a dog, cherry blossom, spilt coffee, furniture and even gardening tools appear in an exploded state of suspended animation, each item supported by deliberately visible wires.

The video leads the viewer through the three environments, overlaid by a bespoke soundtrack of electro-pop, courtesy of Danish musicians Star Athlete. Extra content and imagery coming out of the project then feature across print, in-store experiences, and new Facebook and OnitsukaTiger.com destinations.

Created by Onitsuka Tiger

 

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