Absolut Vodka takes the idea of “limited edition” to a new level by creating 4 million one-of-a-kind bottles, each with an exclusive design and color combination. To implement this idea, the Absolut bottling machine was reprogrammed to create randomness, choosing from 38 colors and 51 patterns to generate a unique look. The usually clear Absolut packaging is replaced with haphazard paint splatters and eye-catching colors, making the bottles tempting for their design alone—and with 4 million options, it shouldn’t be too hard to find a design that suits you.

Curator George Levitikos, Content Editor Sophia Nass